Consider the scenario of the private capital market, for instance. Over the years, the increasing popularity of private capital has deemed them as an alternative source of funding. This ecosystem can be marked by several nuances and distinctions, and can ideally be segmented into three categories: the providers of capital or limited partners, fund managers or the general partners, and the portfolio companies where a venture capital firm, a buyout firm, or a holding company invests. Although there is a distinctive co-dependency and symbiotic relationship between these partners, the limited visibility to access better data and utilize that information for insightful decisions has long been a growth barrier for the market. The processes still rely on Excel sheets and PDF documents, making the overall interaction between the partners slow and inefficient.
Today, such setbacks are driving the industry to an inflection point, and as experts might point out—‘it is now ripe for digitalization.’ Amid this, the company that is steering the private capital market several decades forward in terms of how they use data and new technologies in the most profitable way is Altvia.
Notably, Altvia’s prowess to empower the private capital market stems from its 15-year long experience in the industry. Since its inception in 2006, the company’s sole focus has been to bridge the technology gap between the ‘providers of capital’ and the ‘managers of capital.’ To this extent, Altvia recently went through a majority recapitalization with a Denver-based private equity firm, Bow River Capital, to merge with their nearly two decades of capital market expertise and accelerate the industry technological evolution. Riding on their shared vision of reshaping the private capital market for the future, Kevin Kelly, founder and CEO of Altvia, quips, “Bow River Capital and Altvia are poised to become the epicenter of the sector’s next wave of transformation.”
To make that possible, Kelly notes that the foremost step remains at understanding the existing challenges, and subsequently, the needs of the investors and fund managers. And, he believes that his company’s rich legacy in the industry has always put them on a vantage point to decipher such problems meticulously. For example, an investor needs to be aware of all the funds that are available in the market, and be able to run a meaningful process of evaluating the pros and cons before deciding where to invest their capital. And, after investing, they also need to maintain a relationship with the fund manager and have complete visibility on those investments. On the other side of the table, even fund managers need purpose-built solutions to look after the entire fundraising lifecycle: right from the very early stages of marketing or discussion with potential investors all the way through to the point at which that potential investor makes an investment. Alongside this, the fund managers also require tools that can streamline their workflow of deploying the investments to underlying assets for driving value and ultimately returning the profit to the investors. “Since we talk the language of the industry, we are perfectly positioned to fulfill these requisites,” says Kelly.
Since its inception in 2006, the company’s sole focus has been to bridge the technology gap between the ‘providers of capital’ and the ‘managers of capital
And, while resolving these longstanding industry challenges, Altvia also helps the private capital markets industry build their focus as a customer-driven industry. “This way, the fund managers are first thinking about how they’re going to share information with their clients, the investors. So, we are really empowering the fund managers with the right tools so that they can engage with the outside world better,” explains Kelly.
This “customer-focus” can also be seen in Altvia’s internal company culture, reflective in its solution implementation strategy and customer support services. The company leverages the industry’s best practices—and experiences gathered from working for other clients with similar problems—to tackle any client issues during the solution implementation and onboarding process. When it comes to customer support, Altvia’s association with Bow River has bolstered them to transcend toward a “follow-the-sun” support model; to be available to help clients globally around the clock.
To paint a clear picture of how Altvia’s platform and services play out in the private capital market, Kelly proudly recalls one success story. “We worked with a venture capital firm that has been in the business for about 25 years, and is quite a household name in the domain.” The firm had a tremendous record of investments. However, they wanted to demonstrate their track record through different indexes: geography-based, sector-wise, or in terms of the funding value. Altvia partnered with them to simplify the way they can organize and share robust data for external consumption. On implementing Altvia’s visualization and data analytics solutions, the venture capital firm significantly shortened their timelines to communicate about their value propositions to prospective investors.
Kristin Piccirillo Martin, the VP of Marketing at Altvia, points out another instance where a firm went from using two different solutions—one for deal management and one for investor relations—to using one comprehensive platform provided by Altvia. “Although it may seem like a simple example, it shows the breadth of the capabilities we offer through our platform,” Kristin adds.
Building on many such similar success stories, Altvia is now laser-focused on helping different adjacent realms, like family offices and investment consultants, to expand its business portfolio. On that front, Altvia is constantly analyzing the market needs for the future. “It is all about making our technology more reliable, scalable, and feature-rich, and making it applicable for the folks that we’re already working with as well as expanding it to a wider audience of the market,” concludes Kelly.